Where your competition is in South Carolina
The largest concentrations of locksmith businesses in our South Carolina data are in Greenville, Spartanburg, Myrtle Beach, Charleston, Summerville, West Columbia, Goose Creek and Anderson. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Greenville.
The map pack in South Carolina
Google shows three businesses in the map pack for a search like "locksmith business near me" in Greenville. In South Carolina the shops that hold those spots usually sit near the 90th percentile, 520 reviews, not the median. 44.3% of South Carolina locksmith businesses have passed 100 reviews; the other 55.7% are competing for whatever is left below the fold.
The website gap in South Carolina
20.6% of South Carolina locksmith businesses list no website on their Google profile, about as many than the national 22.2%. Nationally, locksmith businesses with a website have a median of 67 reviews against 15 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
Hours and after-hours calls
25.8% of South Carolina locksmith businesses list themselves as open 24 hours. If you take after-hours calls, say so in your profile hours, because Google shows "Closed" in red on a profile that says it is closed. If you do not, list real hours and let missed-call text-back cover the gap, so the caller gets a reply instead of dialing the next name.
How South Carolina compares
Of the 46 states in our data, South Carolina ranks 22nd for the number of locksmith businesses, 20th for median review count, and 28th for the share with no website. The review bar sits in the middle of the pack.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| South Carolina | 97 | 62 | 20.6% |
| Alabama | 90 | 61 | 40% |
| Florida | 703 | 70 | 18.1% |
| Georgia | 282 | 63 | 25.5% |
| Kentucky | 51 | 58 | 23.5% |
| Maryland | 117 | 52 | 22.2% |
| Mississippi | 45 | 45 | 37.8% |
| North Carolina | 143 | 76 | 22.4% |
| Tennessee | 132 | 104 | 26.5% |
What to do first in South Carolina
- Set a review velocity. One review per job day, asked at the door, moves a 62-review shop past the South Carolina 75th percentile (204) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where South Carolina customers decide.
- Turn on missed-call text-back. Run the calculator with your own numbers to see what unanswered calls cost.
- Then, and only then, spend on ads. Pointed at a profile with 62 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.