Where your competition is in Pennsylvania
The largest concentrations of locksmith businesses in our Pennsylvania data are in Philadelphia, Pittsburgh, Erie, Scranton, Wilkes-Barre, Malvern, Altoona and Bensalem. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Philadelphia.
The map pack in Pennsylvania
Google shows three businesses in the map pack for a search like "locksmith business near me" in Philadelphia. In Pennsylvania the shops that hold those spots usually sit near the 90th percentile, 330 reviews, not the median. 34.6% of Pennsylvania locksmith businesses have passed 100 reviews; the other 65.4% are competing for whatever is left below the fold.
The website gap in Pennsylvania
A website is the clearest marker of a locksmith business that is going to compete for the map pack, and 22.5% of locksmith businesses in Pennsylvania do not have one linked. Across the country the median review count with a site is 67, without one 15. If your shop is in the 22.5%, start there.
Hours and after-hours calls
29.1% of Pennsylvania locksmith businesses list themselves as open 24 hours. If you take after-hours calls, say so in your profile hours, because Google shows "Closed" in red on a profile that says it is closed. If you do not, list real hours and let missed-call text-back cover the gap, so the caller gets a reply instead of dialing the next name.
How Pennsylvania compares
Of the 46 states in our data, Pennsylvania ranks 8th for the number of locksmith businesses, 33rd for median review count, and 21st for the share with no website. The review bar is lower than in most of the country, so a few months of asking every customer moves you up fast.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Pennsylvania | 182 | 50.5 | 22.5% |
| Connecticut | 61 | 51 | 11.5% |
| Maine | 18 | 19.5 | 33.3% |
| Massachusetts | 127 | 44 | 17.3% |
| New Hampshire | 18 | 30.5 | 11.1% |
| New Jersey | 103 | 67 | 12.6% |
| New York | 363 | 43 | 25.1% |
| Rhode Island | 29 | 23 | 17.2% |
What to do first in Pennsylvania
- Set a review velocity. One review per job day, asked at the door, moves a 50.5-review shop past the Pennsylvania 75th percentile (157) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Pennsylvania customers decide.
- Turn on missed-call text-back. Run the calculator with your own numbers to see what unanswered calls cost.
- Then, and only then, spend on ads. Pointed at a profile with 50.5 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.