Where your competition is in Maryland
The largest concentrations of locksmith businesses in our Maryland data are in Baltimore, Frederick, Gaithersburg, Rockville, Silver Spring, Bethesda, Towson and Timonium. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Baltimore.
The map pack in Maryland
Google shows three businesses in the map pack for a search like "locksmith business near me" in Baltimore. In Maryland the shops that hold those spots usually sit near the 90th percentile, 346 reviews, not the median. 30.8% of Maryland locksmith businesses have passed 100 reviews; the other 69.2% are competing for whatever is left below the fold.
The website gap in Maryland
22.2% of Maryland locksmith businesses list no website on their Google profile, about as many than the national 22.2%. Nationally, locksmith businesses with a website have a median of 67 reviews against 15 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
Hours and after-hours calls
34.2% of Maryland locksmith businesses list themselves as open 24 hours. If you take after-hours calls, say so in your profile hours, because Google shows "Closed" in red on a profile that says it is closed. If you do not, list real hours and let missed-call text-back cover the gap, so the caller gets a reply instead of dialing the next name.
How Maryland compares
Of the 46 states in our data, Maryland ranks 16th for the number of locksmith businesses, 31st for median review count, and 23rd for the share with no website. The review bar is lower than in most of the country, so a few months of asking every customer moves you up fast.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Maryland | 117 | 52 | 22.2% |
| Alabama | 90 | 61 | 40% |
| Florida | 703 | 70 | 18.1% |
| Georgia | 282 | 63 | 25.5% |
| Kentucky | 51 | 58 | 23.5% |
| Mississippi | 45 | 45 | 37.8% |
| North Carolina | 143 | 76 | 22.4% |
| South Carolina | 97 | 62 | 20.6% |
| Tennessee | 132 | 104 | 26.5% |
What to do first in Maryland
- Set a review velocity. One review per job day, asked at the door, moves a 52-review shop past the Maryland 75th percentile (131) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Maryland customers decide.
- Turn on missed-call text-back. Run the calculator with your own numbers to see what unanswered calls cost.
- Then, and only then, spend on ads. Pointed at a profile with 52 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.