Where your competition is in Colorado
The largest concentrations of locksmith businesses in our Colorado data are in Denver, Colorado Springs, Aurora, Lakewood, Longmont, Arvada, Grand Junction and Fort Collins. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Denver.
The map pack in Colorado
The map pack is a three-slot race, and in Colorado it is won by review count and recency far more than by rating: 91.7% of Colorado locksmith businesses are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 181 reviews and the 90th is 482. Those are the numbers to plan around, not the median.
The website gap in Colorado
A website is the clearest marker of a locksmith business that is going to compete for the map pack, and 23.1% of locksmith businesses in Colorado do not have one linked. Across the country the median review count with a site is 67, without one 15. If your shop is in the 23.1%, start there.
Hours and after-hours calls
38.5% of Colorado locksmith businesses list themselves as open 24 hours. If you take after-hours calls, say so in your profile hours, because Google shows "Closed" in red on a profile that says it is closed. If you do not, list real hours and let missed-call text-back cover the gap, so the caller gets a reply instead of dialing the next name.
How Colorado compares
Of the 46 states in our data, Colorado ranks 10th for the number of locksmith businesses, 7th for median review count, and 20th for the share with no website. The review bar is higher than in most of the country, so plan on a steady review habit rather than a one-time push.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Colorado | 169 | 82 | 23.1% |
| Idaho | 45 | 116 | 20% |
| Montana | 22 | 115 | 4.5% |
| Nevada | 82 | 69 | 8.5% |
| Utah | 56 | 126.5 | 14.3% |
| Wyoming | 17 | 16 | 52.9% |
What to do first in Colorado
- Set a review velocity. One review per job day, asked at the door, moves a 82-review shop past the Colorado 75th percentile (181) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Colorado customers decide.
- Turn on missed-call text-back. Run the calculator with your own numbers to see what unanswered calls cost.
- Then, and only then, spend on ads. Pointed at a profile with 82 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.